Lululemon Store Count 2025: Expansion Isn't Slowing
Lululemon store count in 2025
Lululemon's store count in 2025 ended the fiscal year at 811 company-operated stores worldwide, up from 767 a year earlier, according to the company's fiscal 2025 results released on March 17, 2026. That means lululemon added 44 net new stores during 2025, while also signaling a continued push into international markets and store expansion strategies for 2026.
What the number means
The headline store count matters because it shows lululemon was still in expansion mode even as its North American business softened. In the same fiscal year, total revenue rose 5% to $11.1 billion, and international revenue climbed 22%, which helps explain why the company kept opening stores abroad.
The company's own commentary makes the strategy clearer: management said it was "focused on executing on our action plan" and "elevating" guest experiences, while also noting double-digit revenue growth in international business throughout 2025. That combination points to a brand leaning on physical retail to deepen its global footprint.
Store growth over time
Lululemon's 2025 ending store count fits a broader multi-year pattern of steady expansion. By the end of 2024, the company had 767 stores, and by the end of the third quarter of 2025 it reported 796 locations, before finishing the year at 811.
| Period | Store count | Change |
|---|---|---|
| End of 2024 | 767 | Baseline |
| Q3 2025 | 796 | +29 vs. end-2024 |
| End of 2025 | 811 | +44 net new stores vs. end-2024 |
| Q4 2025 openings | 15 net new stores | 7 in China Mainland, 6 in the Americas, 2 in Rest of World |
Where the stores are
lululemon's 2025 expansion was not evenly distributed across markets. In the fourth quarter alone, the company opened seven net new stores in China Mainland, six in the Americas, and two in Rest of World, showing that Asia remained a major growth engine.
The company's financial supplement also showed that China Mainland revenue rose 24% in Q4 2025, while Rest of World revenue rose 10%, reinforcing the logic behind the brand's store rollout in those regions. North America still mattered, but it was not carrying the growth story by itself.
Why lululemon is expanding
Lululemon's store strategy in 2025 was about more than adding doors; it was about supporting international scale, testing new markets, and improving product visibility. Earlier in 2025, the company said it planned to open 40 to 45 stores during the year, including new markets such as Italy and franchise activity in countries like Denmark, Belgium, Turkey, and the Czech Republic.
That approach suggests a **selective** real-estate strategy rather than blanket expansion. The brand also planned around 40 "optimizations," meaning some locations were enlarged or redesigned, which indicates store count alone does not capture the full investment in physical retail.
"Throughout 2025, we reported double-digit revenue growth in our international business," lululemon said in its fiscal-year release, underscoring why store expansion outside the Americas remained central to its growth plan.
Business context in 2025
Lululemon's 2025 store count should be read alongside margin pressure and mixed regional performance. Gross margin fell 260 basis points to 56.6% for the full year, while operating margin dropped to 19.9%, showing the company was spending through a more complicated retail environment even as it expanded its footprint.
The quarter also reflected stronger international demand than domestic demand. Americas net revenue fell 4% in Q4 2025, while international net revenue rose 17%, which helps explain why the brand's physical expansion strategy tilted toward China and other overseas markets.
Key takeaways
- 811 stores was lululemon's worldwide company-operated store count at the end of fiscal 2025.
- The company added 44 net new stores in 2025, compared with 767 at the end of 2024.
- Q4 2025 added 15 net new stores, with the biggest contribution coming from China Mainland.
- International growth was the main driver behind the company's continued retail expansion.
- Lululemon also planned store "optimizations," so the strategy included enlarging and upgrading existing locations, not just opening new ones.
Timeline of expansion
- At the end of 2024, lululemon had 767 stores worldwide.
- By the end of Q1 2025, the count had climbed to 770 stores.
- By the end of Q3 2025, the company reported 796 stores.
- By the end of fiscal 2025, lululemon reached 811 stores.
- Management then projected 2026 revenue growth of 2% to 4%, implying continued investment in the store base.
FAQ
Investor read-through
For investors, the 2025 store count is important because it confirms that lululemon was still deploying capital into long-term retail expansion while navigating a tougher operating backdrop. The company ended the year with $1.8 billion in cash and cash equivalents, which gave it room to keep funding store growth, renovations, and other strategic investments.
The bigger takeaway is that lululemon's store count is no longer just a North American growth metric. In 2025, it became a signal of how aggressively the brand is pushing into international markets, especially China and other newer geographies, to balance slower performance at home.
Bottom line
Lululemon store count 2025 can be summarized in one number: 811 stores at year-end, up 44 net new locations from 2024. That figure shows a company still expanding its physical footprint, but doing so with a clear international tilt and a more measured approach to growth than in earlier high-growth years.
What are the most common questions about Lululemon Store Count 2025?
How many stores did lululemon have in 2025?
Lululemon ended fiscal 2025 with 811 company-operated stores worldwide. The company added 44 net new stores during the year.
How many stores did lululemon open in 2025?
The company reported 44 net new stores for the full year and 15 net new stores in the fourth quarter alone. That full-year figure is the cleanest answer for 2025 store growth.
Did lululemon expand outside North America in 2025?
Yes. Lululemon reported strong international growth in 2025 and opened new stores in China Mainland, Rest of World markets, and the Americas, with especially strong momentum in China.
Was 2025 a bigger year for stores than 2024?
Yes, based on net additions. Lululemon ended 2024 with 767 stores and ended 2025 with 811, which is a gain of 44 stores across the year.
What does lululemon's store count suggest about its strategy?
It suggests the brand is still committed to physical retail, but increasingly as a global platform rather than just a North American storefront network. The company's fastest growth in 2025 came from international business, not from domestic comp momentum alone.